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    2. A blend of a traditional process and modern technology

      Because there are long and complicated steps in preparing Matcha for tea, ceremony sets and related products are only provided to consumers in Japan.

      Used for various foodstuffs

      Lively green, slightly astringent, wholesome, these traits give Matcha enough reasons to be a quality ingredient for various foods. Matcha has been used widely in candies, pastries, ice cream, dairy, coffee and nutraceuticals since the 1950’s in Japan. Currently, Matcha is used extensively in snacks, desserts, baked foods, and beverages and it has escaped its conventional relegation as only a tea. It’s become as popular and diverse in its uses as consumers tastes.

      Though Matcha is Japanese, it complements many other Asian or Western ingredients and has found its way into the food processing industry and more and more dishes in restaurants. Matcha is also used in an array of cosmetics. As more Chinese adopt a healthy lifestyle the popularity of Japanese cuisine continues to grow, Matcha is revealing a new concept of “tea” to people.

      Aiya Matcha is in great demand due to its wide range of uses in snacks, pastries, desserts, bottled beverages, and of course health foods, which is a testament to Aiya’s consistent high quality Matcha production.

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